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Essay Details:
Essay text:
Newspaper readership is way down.
• Radio commercials touch everybody - Guess what --- 95% of all consumers listen at home, at work and in their cars.
When to use radio advertising:
• When u want to breath new life into an old brand
• When u need to trim the budget and increase the sales
Which radio station:
Larger stations cost more, in the same way that larger print publications do.
If you know your target buyer is young, don’t just invest in an AM station targeting an older market, even if it is cheaper on the surface.
How radio advertising works:
It’s all about repetition...
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