Whirlpool Case study

Essay text:

and announced that it is expected to generate pre-tax annualized cost savings of over $400 million from cost efficiencies from all areas of the value chain. • Net income is $422,000,000 (www.mergentonline.com) Tatramat was the leading manufacturer of washing machines in Czechoslovakia, controlling almost 88% of the market. For many years the company produced household consumer goods. When the company merged with Whirlpool they changed their principal focus to the manufacture of water heaters. Today, Tatramat is a supplier of parts to Whirlpool’s production of washing machines. • various water heaters which include electric, gas, interchanger and solar models, with volumes ranging from 5 to 500 liters • Also produces tin parts and components, cables, plastic molded parts and components, polystyrene heating panels and building parts, custom molded polystyrene • Has seven domestic and four foreign subsidiaries which are in the Czech Republic, Poland, the Ukraine and Germany • Exports its products to 16 countries in Europe including Belgium, Belarus, Bulgaria, Czech Republic, Estonia, Lithuania, Latvia, Hungary, Germany, Poland, Austria, Romania, Russia, Serbia and Montenegro, and Ukraine • The company gained exposure into the North American market in 2001-2002 by opening market development in Canada and the United States • Uses a strategy of partnering with foreign producers in order to generate new sales opportunities and to expand their partner’s offerings...