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At the end of our research, we will come up with conclusion whether Bjni has to go global, by entering the Georgian market of bottled waters, or Sukiasyan family have to sell the company.
Macro environment of Georgia
Georgia is a small country (69,700 sq km) with a population of approximately 5.1 mln. The biggest Diaspora in Georgia is Armenian (approximately 8.1%), which is very important factor of an Armenian product in Georgia. Life expectancy is 64,8 years. In 2006 Georgia’s GDP growth rate was 8.8%, making Georgia one of the fastest growing economies in Eastern Europe. According to the World Bank Georgia is “The number one economic reformer in the world” because it has in one year improved from rank 112th to 18th in terms of ease of doing business...
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