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The more useful way to think about CRM is as a strategic process that will help you better understand your customers’ needs and how you can meet those needs and enhance your bottom line at the same time. This strategy depends on bringing together lots of pieces of information about customers and market trends so you can sell and market your products and services more effectively.
What is the goal of CRM?
The idea of CRM is that it helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers. With an effective CRM strategy, a business can increase revenues by:
• providing services and products that are exactly what your customers want
• offering better customer service
• cross selling products more effectively
• helping sales staff close deals faster
• retaining existing customers and discovering new ones
That sounds rosy...
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