What Is A Pest Analysis?
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Title: What Is A Pest Analysis?

Essay Details:

Subject: Business
Author: Christina W
Date: November 26, 2015
Level:
Grade: B
Length: 8 / 2262

Essay text:

A number of checklists have been developed as ways of cataloguing the vast number of possible issues that might affect an industry. A PEST analysis is one of them that is merely a framework that categorizes environmental influences as political, economic, social and technological forces. Sometimes two additional factors, environmental and legal, will be added to make a PESTEL analysis, but these themes can easily be subsumed in the others. The analysis examines the impact of each of these factors (and their interplay with each other) on the business. The results can then be used to take advantage of opportunities and to make contingency plans for threats when preparing business and strategic plans (Byars, 1991; Cooper, 2000)...

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