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Essay Details:
Essay text:
1. n. Piece of burning or smouldering wood,
torch, (literary); sword (poet.); iron stamp used
red-hot to leave an indelible mark, mark left by it,
stigma, trade-mark, particular kind of goods (all of
the best bb.). 2. v.t. Stamp (mark, object, skin), with
b., impress indelibly (is branded on my memory)
These two entries, in the order in which they list the
definitions and in the definitions themselves, illustrate
how, over 50 years, the primary use of the
word “brand” now has a commercial application.
However, the definitions also underline a common
origin. Almost irrespective of how the word is used
today, it has always meant, in its passive form, the
object by which an impression is formed, and in its
active form the process of forming this impression...
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