What effect might Tesco Plc planned international expansion have on the countries in which it creates new outlet?
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Title: What effect might Tesco Plc planned international expansion have on the countries in which it creates new outlet?

Essay Details:

Subject: Business
Author: James L
Date: October 2, 2013
Level: University
Grade: A
Length: 8 / 2284

Essay text:

I chose this question as I feel it would be interesting to investigate how Tesco Plc are expanding when there seems to be a limit on the amount they can expand further in the UK. Who is Tesco Plc? Tesco Plc is the UK's biggest supermarket chain with a market share of 29% compared to that of its rival Asda 17.1% and Sainsbury 15.9%. Tesco Plc's turnover for 2004 was ?30,814 million with 80% of this coming from the UK alone, 9% coming from Asia and 12% from the rest of Europe2. Tesco set out a four-part growth strategy seven years ago. This involves: core UK business, non-food, retailing services and international...

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