What are the risks for companies moving into new areas of business made possible by fast-changing technology?
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Title: What are the risks for companies moving into new areas of business made possible by fast-changing technology?

Essay Details:

Subject: Business
Author: Annette T
Date: December 6, 2015
Level: University
Grade: A
Length: 3 / 876

Essay text:

But the decision to move into these new areas of work is not so easy. When a new market is created out of technological advancements there are two things a company can do: be the first to service the market hoping to grab an early customer base, or secondly they can enter the market later but with a product that is superior in some way. Marina believes that Apex would have a sufficient amount of interest in the new products that would come from existing customers. These customers would expect the same quality of product that they received in earlier dealings with Apex. Now if Apex were to try to become the early bird in web design as the internet developed, it is possible their product would not be up to scratch...

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