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Title: Web Advertising

Essay Details

Subject: Technology
Author:
Date: June 7, 1999
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Length: 18 / 5364
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More and more, new technology appears to be focusing on the add ition of value. On an individual level, for example, the marketer may use the technology to make himself more accessible to the consumer thus adding to his service levels. A company may realise added value by investing in expensive multimedia kiosks which introduce the subject of interactive marketing (Joseph, 1996)...

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A company may realise added value by investing in expensive multimedia kiosks which introduce the subject of interactive marketing (Joseph, 1996). The emergence of new and revolutionary technology forms a double-bladed sword, as it can represent both an opportunity and a threat to the business...

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