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?X Lack of strategic direction within the firm, the company had been suffering from declining profitability for four years without taking any corrective actions.
?X Some senior managers are not feeling empowered, while others don?¦t see need for change.
?X Conflicts between senior managers as the company are not having a unified strategy.
?X Some senior managers are not competent.
?X Declining Market share in the leisure sector (19%) compared to SurfZA (32%) and Hagen (49%).
?X Declining profitability for four years starting from 1990.
?X Increasing volumes of non-sold stock...
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