Waterford Wedgewood, Inc
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Title: Waterford Wedgewood, Inc

Essay Details:

Subject: Business
Author: Allyson K
Date: May 4, 2014
Level: University
Grade:
Length: 27 / 7931

Essay text:

In order to decide how WW should go forward, it will be helpful to look at where it has come from. Waterford Crystal was founded in 1783 by George and William Penrose in the port city of Waterford, Ireland. They combined the perfect mixture of minerals and glass to produce fine crystal that was distinguished by its rich sparkle and high level of craftsmanship. Despite having a quality product and recognition in the marketplace, the company hit hard times. A depressed economy and a heavy tax burden forced it to close in 1851. The name lay dormant for 100 years until 1947, when a group of businessmen saw the potential of once again creating a world-class crystal maker...

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