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Wal-Mart's core strategy is to be the low cost leader. Wal-Mart's competitive advantage is because they are the low cost leader. Wal-Mart commits to deliver quality products with the lowest possible price. Wal-Mart attains this in several ways; their strategy is to have multiple store formats for the different local environments, with a pledge to have every day low prices. They also carry a wide selection of products with a big percentage being name branded merchandise. They want to have the highest level of customer service for their customers. Their stores are "user friendly" store environments, where the goal is making the customer's experience satisfactory for shopping at Wal-Mart...
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