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Title: wallyworld

Essay Details

Subject: Technology
Date: June 10, 2000
Length: 3 / 723
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This program should benefit KFF in that it will give the store a better understanding of what customers are buying. Customers will benefit from this program by earning points which can be redeemed for high-end gift items. Another area of marketing that KFF will be focusing on is advertising with media channels such as the radio, newspaper, television, events, sponsorships, and public relations...

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KFF will be offering in-store parties that show customers how to prepare specialty foods. The anticipated benefit of these demonstrations will be for customers to purchase more high margin food and beverage items. KFF also hopes to attract a larger target market by word of mouth advertising as a result of these demonstrations...

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