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Title: Wace Burgess

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Subject: Technology
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Date: April 15, 2000
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Length: 2 / 320
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Essay text:

According to Kotler (2003: p420), a successful brand name ?is essentially a marketer's promise to deliver a specific set of features, benefits and services consistently to the buyers'. Wace Burgess is a member of the Wace Group, a company that has a massive global presence and is very recognizable in the pre-press and print technology market...

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According to Kotler (2003: p420), a successful brand name ?is essentially a marketer's promise to deliver a specific set of features, benefits and services consistently to the buyers'. Wace Burgess is a member of the Wace Group, a company that has a massive global presence and is very recognizable in the pre-press and print technology market...

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