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Title: Vodafone

Essay Details

Subject: Technology
Author:
Date: June 13, 2003
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Grade:
Length: 2 / 392
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Essay text:

Rajiv Rao, executive creative director, O&M, says, “While working on this campaign, we brainstormed on many popular numbers of yesteryears. Selecting the song was in itself a great exercise. Finally, we zeroed in on Kabhi Kabhie as it was still popular and also an Amitabh Bachchan number...

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Rajiv Rao, executive creative director, O&M, says, “While working on this campaign, we brainstormed on many popular numbers of yesteryears. Selecting the song was in itself a great exercise. Finally, we zeroed in on Kabhi Kabhie as it was still popular and also an Amitabh Bachchan number...

Showed next 250 characters

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