|Date:||December 5, 1997|
|Length:||145 / 43397|
|No of views:||0|
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1. Definitions of international marketing
IM is the performance of business activities designed to plan, price, promote and direct the
flow of company’s goods and services to consumers or users in more than one nation for a
profit (Cateora et al...
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marketing has forms ranging from export-import trade to licensing, joint ventures, wholly
owned subsidiaries, turnkey operations and management contracts (Czinkota et al., 2001).
Domestic uncontrollable refer to the home country elements that can have a direct effect on
the success of a foreign venture and they are out of the immediate control of the marketer...
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