Title: virgin mobile usa

Essay Details

Subject: Technology
Author:
Date: July 15, 2015
Level: University
Grade: A
Length: 8 / 2311
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It now targets the USA market; the problems before it are to: come up with an appealing offer and ensure a run rate of 1million subscribers in the first year and three million by the fourth year. Keeping with the brand strategy and philosophy of making a difference, it enters areas which are unserved or poorly served which in this case is the age group of 15-29 due to their low frequency of usage and poor credit rating...

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While targeting this segment lifestyle and psychographic factors are important as usage is inconsistent and based on school and vacation periods. Virgin tie ups consist of collaborations with MTV an iconic youth brand which would feature in and provide some of the Virgin Xtras, Its services would be hosted on Sprint's network, Kyocera for handsets, Target and best buy as retailers and youth magazine editors for promotions...

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