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Title: virgin mobile usa

Essay Details

Subject: Technology
Author:
Date: July 20, 2000
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Length: 8 / 2311
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Essay text:

They have close to 90% of the market. The prepaid category is looked at with disdain by the users also, because it is indicative of the fact that his credit history was not very strong. Further the company also is not very happy selling prepaid offers because there is little brand loyalty in case of prepaid...

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The cost of acquisition in case of prepaid often exceeds the revenue generated and customer churn rate is high (6%). The reference price for the service category is given by contractual plan offering buckets of minutes by the six national carriers. Further industry penetration is about 50% hence Virgin is dealing with a highly mature market ? What is the profile of the user: The users are between the age group 15-29, primarily classified as the youth...

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