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Title: Virgin Media - Marketing Mix

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Subject: Technology
Author:
Date: August 28, 2005
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Length: 5 / 1460
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Some people view these dishes as unsightly, and some blocks of flats and council planning regulations prohibit their erection in simple circumstances. However, one of the main drawbacks to Virgin Media's products is that for a large part of their offering (TV & broadband) to work, the customer must be within Virgin's ?cabled area'...

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These are areas that have the underground cable network installed. Currently around 55% of homes in the UK have access to the cabled area, whereas anyone with line of sight into the sky is able to access Sky Digital's services. Virgin is planning to combat this with the introduction of a Freeview TV service to those out with its cabled area, and the testing of a ?TV-over-internet' system which would be available to anyone in the UK with broadband...

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