Title: Virgin Media - Marketing Mix

Essay Details

Subject: Technology
Author: Doris L
Date: August 8, 2016
Level: University
Grade: A
Length: 5 / 1460
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It has a strong marketing campaign and its broadband service in particular is popular with British customers, with the second ? largest subscriber base in the United Kingdom. Product Virgin Media's products are predominantly intangible services. The company's product range includes landline telephone services, broadband internet, digital television, and mobile phone solutions...

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From the company's beginnings as two small cable companies (International CableTel, latterly NTL, and Croydon Cable, latterly Telewest), a series of mergers & acquisitions have seen the company develop into one of the leading media providers within the UK. Virgin markets itself largely by publicising its unique selling points ? areas in which BSkyB, the largest pay-tv company in the UK, and Virgin's main rival ? cannot compete...

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