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To this end, Virgin's value proposition - promotion, placement, product, and pricing ? will be examined, and recommendations provided.
Promotion (Advertising)
In the commoditized mobile industry, advertising is essential in acquiring new customers. The average advertising expenditure per customer in the industry ranges from $75-$105. Where in this range a company's advertising costs will fall depends on factors such as market saturation, attractiveness of value proposition, effectiveness of marketing campaigns, and competition.
Virgin can be confident that its cost of customer acquisition will be lower (~$60) than the industry average ($90) and the current market range...
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- Like A Virgin.. Or Not
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- Weighted Average Cost Of Capital
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- Weighted Average Cost of Capital
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