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Financial Valuation
VII. Values
Consumer
Reputation
Relationship
Experiential
Symbolic
VIII. Brand Story
IX. Works Referred To
I. Identity of the Verizon Community
The Creation
The deregulation of AT&T in 1984 lead to a gaggle of smaller phone companies called “Baby Bells”. Bell Atlantic was one of these Bells. In the nineties Bell Atlantic acquired Nynex, and then in the year 2000 they acquired GTE which lead to the formation of Verizon.
This was one of the largest mergers in United States History. The merger became worth more than $52 billion at the time. Shares began trading under the name VZ on the New York Stock Exchange, and opened up at $55...
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