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Title: Valassis

Essay Details

Subject: Technology
Author: Clifford W
Date: November 30, 2014
Level: University
Grade: A
Length: 2 / 316
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

One of the country's leading producers of newspaper inserts, Valassis sells space for advertising and coupons in its four-color booklets (accounting for about half of sales), which are distributed to some 60 million households through about 550 Sunday newspaper editions. Outside the US, Valassis produces the Shop & Save insert, which reaches about 5 million Canadian households...

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Other marketing programs include product samples delivered bundled with newspapers, custom newspaper inserts (usually paid for by a single advertiser), and run-of-press newspaper ad space. 2. Valassis' Connective Media? portfolio includes: newspaper advertising & inserts, sampling, direct mail, 1 to 1 marketing programs, coupon clearing and consulting and analytic services...

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