Using Contrasting Business Examples Describe The Main Benefits To Customers Of Internet Marketing

Essay text:

Benefits to Customers The increase of availability of so many products and services on the internet has introduced so many opportunities and benefits to customers Opportunities to compare and select providers The internet allows great deal of price transparency for consumers this gives the consumer to compare the price of each product on the internet prices are stored digitally in databases shopping bots or price search engines is used to search the best prices available on the web (www.kelkoo.co.uk) and (www.gocomparison.co.uk The two screenshots show the prices of products and a button which says compare products the price of products are bold to stand out M1 The benefits of internet marketing to customers is that customer do not physically have to visit a store to see which product is cheaper to purchase than another with internet marketing customers can easily compare prices and quality of a product with a click of a button Internet marketing beats traditional marketing because the advantages are that consumers can easily sit back at home and click and the website just simulates the prices and shows a value of each product and which product is the best to purchase also they do not have ot visit a store and frequently ask questions to a member of staff about which product is cheaper and where a certain product is they can simply compare prices and choose which bproduct is best for them in the comfort of there home The disadvantages of internet marketing is that prices of products change often online and when comparing the price of the two products may increase at a later stage Increased Bargaining power Instead of prices being set by organisations the internet is capable of turning this situation to the opposite side for example ebay...