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In order to effectively market these products, UWB must ensure that these products respond to the needs of existing and potential customers. Although UWB has been very successful at developing products in the past, the company has mainly focused on domestic market. Additionally, the efforts of the Brian Allen and his team have not been as fruitful with recent initiatives. There is a great need for the organization to develop lucrative products to expand UWB's market share and to maintain profitability. The company must craft a strategic plan which would incorporate the release of new products and the development of methodologies that would continuously provide the company accurate feedback on what the customers need and want...
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