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Essay Details:
Essay text:
"Ethical practices are aimed to ensure a sustained market. Although promotional techniques are used to encourage usage by a particular target audience, they should not be used on those that are vulnerable and at such a crucial stage of health and development."
According to consumer marketing reports2 the average lunchbox consists of savoury sandwiches, a processed snack product and drink. The combined total expenditure for sandwiches, savouries and snack products is more than ?8 b per year3. Such a typical lunchbox meal adds up to approximately 3 g of salt4, equivalent to the total target daily salt intake for a 4 - 6 year old...
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Common topics in this essay:
- Unethical Marketing Of Children'S Lunchbox Foods
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- Unethical Practices in Marketing to Children
- “Advertising targeted specifically to children should be banned”.
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