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Essay text:
Retailers may have known each customer personally and known exactly what they would have been inclined to buy as many of their customers would have been doing business with them for years.
Today, the only constants in the marketplace are choice and change. Both consumers and retailers have choices in almost every product category, from the type of car to buy to the fast food outlet one wishes to eat at. One could decide tomorrow to start drinking a new brand of water or use a new type of deodorant just because that choice is available.
People’s wants and needs change like the weather. What is classified as a ‘want’ for one person may be a ‘need’ for another...
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