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Under Armour Marketing

Under Armour Marketing

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Title: Under Armour Marketing

Essay Details:

Subject: Business

Author: William R

Date: June 24, 2015

Level: University

Grade: A

Length: 17 / 4924

Essay text:

It talks about what target markets that Under Armour is pursuing and what strategies it has used or is currently using to reach out to those target markets. It also talks about how Under Armour has strictly controlled its distribution to sporting goods stores, military-base exchanges, and sports- and military-oriented outlets. Finally, the article discusses how Under Armour plans to embark in uncharted territories to steadily expand itself and further compete with other sportswear giants like Nike and Adidas. History Under Armour Inc. was created in 1996 by Kevin Plank. He went to the University of Maryland and played on the football team as a running back...

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