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Essay text:
The introduction of the iPod by Apple represents a bold company move into the consumer electronics market, rather than product expansion and differentiation within the computer market. So far, the iPod has been an enormously successful addition to the company’s multi-billion dollar product line, and has opened the door to new products and market niches for Apple Computer, Inc.
An example of a failure is Toshiba’s HD DVD. Toshiba decided it would no longer make or market HD DVD players and recorders, surrendering in the high-definition format war against Sony’s Blu-ray. Wal-Mart Stores said it would stop selling HD DVD movies and players and Warner Bros...
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Common topics in this essay:
- Market Analysis of the Apple iPod
- new invention ipod camera/ video
- Apple'S Ipod
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- Apple Ipod Case
- Apple Ipod Marketing Plan
- Apple IPOD - VIPI analysis
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- Situational Analysis Apple Ipod
- the real competitive advantage of the apple ipod
- Tops and Flops in Marketing- Apple’s iPod
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