TV Guide Case Study
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Title: TV Guide Case Study

Essay Details:

Subject: Miscellaneous
Author: Robert R
Date: December 28, 2013
Level: University
Grade: B
Length: 4 / 1035

Essay text:

Competition also extends into the advertising world, where advertisers now have more magazines, as well as television alternatives, at their disposal (SAS, 2005). Despite these changes, TV Guide has continued to thrive and plans to. The profile for television listing guide customers consists of the following geographic, demographic, and behavior factors: Geographics ? United States o Newsstands via various retailers o Subscriptions delivered via direct mail o Targeted consumer ? 55 million television viewers o 119 editions o Capital cities ? 683,000 o Country areas ? 220,000 Demographics ? 21 million television viewers o Hard copy ? 14...

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