Title: Turkcell Marketing Strategies

Essay Details

Subject: Technology
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Date: August 14, 2013
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Grade: A
Length: 11 / 3140
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As of December 31, 2007, Turkcell has made 8,0 billion US dollars worth of investment in Turkey, which doesn’t include the price of the license. Again as of December 31, 2007, with its 35,4 million subscribers, Turkcell is not only the leading operator in Turkey, but is also the second biggest GSM operator in Europe in terms of subscriber numbers...

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Its competitors are Vodafone with a market share of 24% and Avea with a market share of 16% in Turkey. Financial Analysis of Turkcell Turkcell's shareholder structure is as follows: 51% is held by Turkcell Holding A.S., 4.15% by Cukurova Holding A.S., 13.07% by Sonera Holding B.V., 2.32% by MV Holding A...

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