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Requiring the purchase of satellite-enabled audio hardware and a monthly subscription fee for operation, the services offer both original and pre-packaged digital music, news, sports and talk programming that can be heard anywhere in the U.S. in cars and home radios. The services promise superior sound and transmission quality, and fewer or no commercials.
"Whether the currently strong awareness levels will translate into subscriptions for both XM and Sirius remains to be seen, but certainly the pump has been primed", said Matt Kleinschmit, senior research manager for TEMPO. "Clearly, many in the general population ? music enthusiasts in particular ? are aware that this new radio service exists, and as new automobiles with satellite-enabled audio systems move from the showrooms to the streets, many may become de-facto subscribers through bundled leasing agreements and financing plans...
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