Title: Tpf

Essay Details

Subject: Business
Author: Jason B
Date: April 22, 2012
Level: College
Grade: B
Length: 1 / 218
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Unfortunately, TPF seems to lack the necessary skills and experience needed to target, market or distribute their product to this audience. This is evidenced by their overly broad market, uninspired, generic advertisements, and poor distribution plan. Customer: TPF’s marketing plan is to target single and married individuals between the ages of 21 to 50 with a household income greater than $25,000, a plan which we believe is ill-conceived...

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To illustrate, although 63% of this target invests money in their dog, it is unknown what portion of this figure is specifically spent on pet food, supplies, or veterinary care. Furthermore, according to the case, pet owners are price sensitive; however, nationwide 5.6 billion dollars will be spent this year on dog food...

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