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Title: toys r us

Essay Details

Subject: Business
Author: Christopher E
Date: May 13, 2014
Level: College
Grade: B
Length: 1 / 224
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

"I need a toy for my baby" was something he heard from guests over and over again when his store only carried baby furniture. So he began to sell baby toys and then when guests asked for toys for older kids, he began to sell these as well. Everything his guests wanted, Charles tried to give them, until Toys"R"Us became a full-scale toy store extravaganza! In 1957, Charles opened the first toy supermarket...

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So he began to sell baby toys and then when guests asked for toys for older kids, he began to sell these as well. Everything his guests wanted, Charles tried to give them, until Toys"R"Us became a full-scale toy store extravaganza! In 1957, Charles opened the first toy supermarket. Specialty retailing and off-price positioning were revolutionary concepts in those pre-mall, pre-discount days...

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