Toyota

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Pre-written Papers:

Title: Toyota

Essay Details:

Subject: Technology

Author: Betty M

Date: January 4, 2016

Level: University

Grade: A

Length: 22 / 6504

Essay text:

Market analysis identified the target market, which consists of two groups: private and corporate buyers. Next to the demographic profile, three different psychographic profiles amongst the private buyer and their media usage have been identified. Consequently a communications strategy that makes use of these media has been created. The strategy will use PR, Advertising, direct mail and Personal Selling. TV, Print, Outdoor and the Internet will be the main media. The Creative strategy is designed to emphasize the unique selling points of the Prius and weaken the target markets objections. The budget has been allocated, however it is suggested to change the allocation from ?3m yearly to ?4m, ?3m, ?2m in the course of the three years...

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