Tower Video
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Title: Tower Video

Essay Details:

Subject: Business
Author: Jonathan C
Date: April 27, 2014
Level: University
Grade: A
Length: 9 / 2577

Essay text:

Existing Tower Records stores will create separate and dedicated sections/floors for video in the hopes of Tower Records attaining market leadership in both audio and video retailing in the Philippines. TABLE OF CONTENTS I. Review of Current Brand Situation II. Assessment of Brand Equity III. Opportunity and Issue Analysis IV. Objectives V. Marketing Strategy VI. Action Programs VII. Financial Projections VIII. Implementation Controls I. Review of Current Brand Situation International Licensing History Tower Records has long been recognized and respected throughout the world for its unique brand of retailing...

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