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So, is it then just the frequency of these negative events, which has brought ?crisis' to the front pages and also to the forefront of our minds? As it is not a new phenomenon, has only our perception changed? Tourism seems to be particularly susceptible to negative events and, since there is always a crisis somewhere in the world, the industry appears to be under an almost permanent threat with the certainty of yet another crisis already looming somewhere.
A more systematic and conceptional approach to questions such as how tourism businesses react to crisis, which measures are taken and what impact they have, if and how businesses can prepare for such crisis situations and which strategies can be employed to overcome them, has therefore been long overdue...
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