Title: TIVO Case Study

Essay Details

Subject: Miscellaneous
Author: Teresa B
Date: March 21, 2017
Level: University
Grade: A
Length: 2 / 327
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It does not produce its own content, but instead allows consumers to view, record, and manage entertainment content from television, movie, and audio producers. 3) TiVo's number one ally is its consumers. It has an extremely loyal following of brand advocates who help raise awareness through word-of-mouth and continue purchasing the service...

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It does not produce its own content, but instead allows consumers to view, record, and manage entertainment content from television, movie, and audio producers. 3) TiVo's number one ally is its consumers. It has an extremely loyal following of brand advocates who help raise awareness through word-of-mouth and continue purchasing the service...

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