Tivo
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Title: Tivo

Essay Details:

Subject: Business
Author: Aaron G
Date: June 20, 2011
Level: University
Grade: A
Length: 8 / 2103

Essay text:

However as with most technology products, we found that the TiVo experience and concept was difficult to convey to its target segment ? evident in TiVo's lack of sales. Adding to this challenge, was the fact that there was no uniform way that TiVo was being presented or sold in retail stores like Best Buy; existing research showed that some sales representatives said that TiVo was a super VCR, however they were not able to give live demonstrations in the store to show what the product was capable of doing. 1.ii) Research has uncovered meaningful findings that we feel will be significant in helping TiVo improve its marketing strategy...

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