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Title: TiVo

Essay Details

Subject: Technology
Date: February 5, 1997
Length: 6 / 1592
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Inconsistent positioning: is it a personal video recorder, a digital video recorder, a personal digital recorder, an intelligent video recorder, or on demand TV? The mass media campaign utilized has not been effective in positioning the product in the consumer's mind...

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Required knowledge of the product by retail sellers: TiVo often requires from salespersons, in depth explanations and demonstrations. Due to the high turnover rate (50%) in consumer electronics stores, training is ineffective . D. Consumers concerns about privacy: many consumers may feel the interactive exchange of information is a trespass on their privacy...

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