Thorntons
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Title: Thorntons

Essay Details:

Subject: Business
Author: Jeffrey M
Date: September 1, 2012
Level: University
Grade: A
Length: 3 / 799

Essay text:

Die flussige Schokolade wird dann fur die Herstellung von Pralinen, Ostereiern und Toffees verwendet. Thorntons Kernprodukte sind jedoch ?Pralinen in Schachteln verpackt". Der grosste Teil des Umsatzes wird durch eigene Thorntons Verkaufsstellen erzielt. Die vielen Verkaufsstellen aufrecht zu erhalten benotigt sehr viel Geld. Die Shops mussen regelmassig erneuert werden, um sich vor Nachahmern zu schutzen. Thorntons hat auch Franchised Shops. Bei diesen mussen die Qualitat und auch der Standort immer wieder uberpruft werden. Weitere Verkaufskanale stellen das Internet und der Telefonverkauf dar...

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