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Since Mark Tanner bought the rights to the product from the earliest product stage possible, there will be a lot of effort placed in finding out who the target audience will be first, and then developing ways of getting to this audience as much as possible.
Their objective is quite important for the success of this product because they only have one chance of getting it right, this has led to effective research of the suspected target audiences and how each segment viewed the product. As well as constructive insights on the current competition, which in fact are no where near comparable to the benefits offered by Therm-eze...
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