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Essay text:
The airline industry is a good example of this new world economy. Weather, gas pricing, union demands, political events, terrorism, world competition, and government regulations are just a few of the many events constantly modifying the business model of the airline business and making it very volatile.
This paper attempts to frame the problems Delta Airlines is facing and presents two alternatives paths for management to consider: The use of strategic financial management measures and the possibility of a merger.
New Business Model
Companies in today's marketplace need to be able to adapt to an ever-changing business environment in order to survive...
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