Title: The Vermont Teddy Bear Company

Essay Details

Subject: Business
Author: Renee O
Date: November 2, 2011
Level: University
Grade: B
Length: 4 / 909
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The list is as follows: ?| Confusion with the Company?¦s tagline ?| Two different CEO?¦s in a short time period/ different views of operation ?| Changes in retail locations ?| Changes in the competing marketplaces As for the chart, please review it below: The company changed their name from the ?§Vermont Teddy Bear Company?? to ?§The Great American Bear Company...

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(Wheelen, 22-4) This caused a great decrease in the sales of the Bear-Gram. The original intent for the name change was to increase sales and ?§to broaden appeal and to take advantage of the national and international distribution opportunities.?? (Wheelen, 22-4) The company had intitally thought the name ?§Vermont Teddy Bear Company?? wasn?¦t as recognized out West; so therefore it would not make that much of a difference...

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