The Success of Lillian Vernon
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Title: The Success of Lillian Vernon

Essay Details:

Subject: Miscellaneous
Author: Martin R
Date: January 8, 2014
Level: University
Grade: A
Length: 3 / 867

Essay text:

She could be homemaker and help with the finances too. Her success started by using $495 dollars of wedding gift money to place an mail order add in Seventeen magazine selling an inexpensive leather belt with matching purse that she herself had designed. As a hook, she offered to moaker in the Chelsea district of New York, manufactured the two items for around $3 dollars. The purse and belt came in black, tan, or red and sold for $7 dollars.(Youman, N, 1989, pg 26) After 6 weeks of advertising Lillian had received over $16 thousand dollars in mail orders. Her belt and purse were such a hit, she immediately increased her inventory to inexpensive jewelry and make-up paraphernalia...

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