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However, China still has far to go in order to develop a positive global image.
The 2008 Olympic Games will enable China to do just that. In 2004 3.9 billion people across the world watched the Olympic Games in Athens. This number is expected to increase in 2008. This level of exposure will give China the opportunity to build a strong relationship with the rest of the world and showcase the culture and economy of China.
More than US $1.2 billion is expected to be raised from the international and domestic sponsorship of the 2008 Games. This money will be used to ensure that the Games take place without any difficulties and to cover all financial costs incurred in holding such an event...
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