The Power Of Gossip
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Title: The Power Of Gossip

Essay Details:

Subject: English
Author: Miki P
Date: March 5, 2013
Level: University
Grade: A
Length: 6 / 1661

Essay text:

I usually do not pay that much attention to ads, but since I have moved to Stockholm I have started to appreciate them due to probably the greater creativity in the delivery of the messages, than that which characterizes the Hungarian market. I liked the series of ads, yet at the same time Rauch and Casella’s book, Networks and Markets crossed my mind, in particular the second chapter which deals with gossiping and trust. I came to the conclusion that the gossiping agents (in this specific case) should have considered the state of mind of whom they were joking about. In order to set out my argument and reach my conclusion that personality factors and identity should not be neglected when studying trust, information or gossip in a social context I will first introduce the case, then identify the state of mind of the alter and ego (in this case the Hungarian and Swedish nation), bringing in other examples from the past to support this argument...

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