The Past and Future of Competitive Advantage
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Title: The Past and Future of Competitive Advantage

Essay Details:

Subject: Business
Author: Scott M
Date: January 18, 2016
Level: University
Grade: A
Length: 12 / 3426

Essay text:

For example, Henry Ford’s emphasis on focus has been touted right next to General Motors’ product-line breadth as the key to success. Today, the outsourcing flexibility inherent in the nonintegrated business models of Cisco Systems and Dell Computer is held up as a model for all to emulate, whereas a generation ago IBM’s vertical integration was widely considered an unassailable source of competitive advantage. In the 1980s, power-tool maker Black & Decker aggressively consolidated its diffused international-manufacturing infrastructure into a few global-scale facilities so that it could counter the aggressive marketshare gains that Makita had logged by serving the world market from a single plant in Japan...

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