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Essay Details:
Essay text:
The problem
2M gains position on the US market.
3. Cast of characters
The Morioka Manufacturing company – Japanese leading abrasives producer, trying to enter the US market.
Bendix – US industrial clutches producer, which had faced financial problems and closed.
Mr. Yoshi Hajima – 2M’s International Division director, who introduced the idea of investing in to the US market
4. Chronology
19_ _ – 2M is evaluating Bendix purchasing.
19_ _ – 1year – Bendix factory was closed.
1985 – 2M market share reached 70% in Japan and 25% in Western Europe and North America.
1984 – 2M’s global turnover is over 250bln Yen
5...
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