The Mission of Southwest Airlines
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Title: The Mission of Southwest Airlines

Essay Details:

Subject: Business
Author: Mario S
Date: October 13, 2012
Level: University
Grade: A
Length: 7 / 2046

Essay text:

Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. Key People § Herbert (Herb) D. Kelleher: Chairman of the Board, Chairman of the Executive Committee, former CEO and co-founder of Southwest Airlines § James (Jim) F. Parker: Vice Chairman of the Board and CEO § Colleen C. Barrett: President, Chief Operating Officer, and Director of Operations § Gary C. Kelly: Chief Financial Officer and E...

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