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Companies spend millions to maintain their priceless goodwill, patents and most importantly, their irreplaceable BRANDS. You have just seen Nike’s humble beginning; now let us look at THE Nike which we are more familiar with.
Today Nike’s brand value alone is more than 10 million dollars and without doubt its greatest asset is its logo. Scientifically it has been proven that the swoosh is more than just a feel good factor, it has the ability to light up your brain! ( had caroline known all this, would she have asked for a little more than the anonymity that she ultimately got.)
How many of us aware of the people behind successful companies? While, how many of us cannot identify the big brands which make these companies important? The answers of these two questions in a subtle way state—
Brands have become such a major economic force in the global economy that they have become more important than the very firms which sustain them...
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