The making of advertising
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Title: The making of advertising

Essay Details:

Subject: Book Reports
Author: Jeffrey S
Date: April 26, 2013
Level: University
Grade: A
Length: 4 / 1052

Essay text:

C. Mahalanobis, the statistician who launched planning in India, and the legendary Satyajit Ray. He seldom dropped names, however, and has astonished generations of young upstarts in the field by his remarkable accessibility and lack of airs. He came to the rescue of the company when it was threatened by near bankruptcy in the '70s. Taking up arms against a sea of business troubles, he won his way against what was certainly outrageous fortune. Throughout the 400 delightful pages of this book there is a sense of partaking of something straight ; out of the top drawer. There is no cloying sentimentality of commemorative volumes, nor vapid phrases of praise but such valuable nuggets of wisdom and guides for the practitioner that I for one would gladly use whole chunks of it as compulsory reading material for the young trainee...

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